Explore a compelling case study showcasing how my in-depth knowledge of the tourism industry and innovative business ideas played an important role in navigating and supporting Canada’s largest RV rental company during the challenging times of the pandemic.

Canada’s largest RV rental company

Fraserway RV is Canada’s largest and foremost RV rental company, boasting an extensive network of rental stations spanning the country. Renowned for its commitment to providing unparalleled RV experiences, Fraserway RV offers a diverse fleet of high-quality recreational vehicles, ensuring travelers have the freedom to explore Canada’s stunning landscapes at their own pace. With rental stations strategically positioned nationwide, from Vancouver to Halifax, Fraserway RV provides convenient access to a fleet that includes motorhomes, truck campers, and van conversions. Known for their customer-centric approach, the company not only offers top-tier vehicles but also provides comprehensive support services, including expert advice on route planning, campground recommendations, and technical assistance. Whether embarking on an adventure in the rugged Rockies or the picturesque Maritimes, Fraserway RV empowers travelers to embrace the open road with confidence and comfort.

Challenges created by the Covid-19 pandemic

The onset of the COVID-19 pandemic in March 2020 posed an unprecedented challenge for Fraserway RV, a company traditionally welcoming around 90% of its guests from Europe, predominantly Germany, Switzerland, and the Netherlands. Accustomed to a bustling summer season with its rental fleet in high demand, the closure of Canada’s borders to international travelers abruptly altered the landscape. The sudden restriction left Fraserway RV facing an unexpected hurdle: an excess inventory of over 1,000 RVs, a stark contrast to the usual sold-out scenario. Navigating uncharted territory, the company had to swiftly adapt its strategies, exploring new avenues to attract local customers and reimagining its marketing approach to appeal to a domestic audience.

Film industry rental program

During the challenging times brought about by the closure of borders due to the COVID-19 pandemic, I played an important role in spearheading initiatives to generate alternative revenue for Fraserway RV. Recognizing the growing demand within the film and production industry, I collaborated with the company to establish a specialized rental program catering to the needs of production companies that had shifted their projects from the U.S. to Canada. This adaptive approach not only provided Fraserway RV with a new stream of income but also showcased the versatility of RVs in meeting diverse customer requirements.

RV travel inspiration guide

In a more comprehensive endeavor, I leveraged my extensive experience as a tour director to create an RV travel inspiration guide aimed at enticing domestic travelers to rent an RV. Collaborating closely with knowledgeable rental staff at the company’s five rental stations across Canada, I developed a total of 20 RV itineraries, with four distinct routes for each rental station. Ranging from approximately six to ten days in duration, these itineraries were made available in print at all rental stations, published on the company’s website, and offered as a downloadable PDF file. The positive reception from both Fraserway RV and guests attested to the success of this project, as these curated itineraries continue to serve as valuable resources for travelers—both domestic and international—as they plan their unforgettable RV vacations, showcasing the beauty and diversity of Canada’s landscapes.

The RV travel inspiration guide is publicly available and can be downloaded as a pdf-document here, or browse the individual itineraries on Fraserway RV’s website.

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